Page speed refers how fast the content on you page loads and it’s also known as “page load time”. Page speed is an essential factor to increase users experience.
Remember, Most consumers wait about 3 seconds for a website to load on a desktop or laptop. Higher page load time leads to higher bounce rate and decrease your conversion rate as well. Apart from this, page loading time is crucial factor for search engine ranking also. So, here are few factors that lower your page speed-
Your web hosting provider is most important that may affect your page speed performance. A Free or cheap hosting plan could be a reason that lowers your page load time. So, always pick a hosting plan that matches with your business size.
Too heavy or large size images can really down your page loading time. For most purpose prefer 1000 pixels at 72 dpi and also make use of png images that do not need high details. For ecommerce website JPEG will be ideal option that provides best quality images with smallest file size and PNG is a good alternative of JPEG and GIF.
Videos are high valuable factor that may present your company’s presentation or tutorial points. But, sometimes videos may low your page load time. So, always use large videos as you need and host the videos on your own server.
A theme also may be a complex for your page speed. Some highly designed templates containing a lot of things may lower you page load. Choose a simple but attractive template and customize as per your need, optimize the images and videos in the theme you chose.
Too Much Advertisement
Advertisements or adsense is the best way to earn money through your website. But, too many ads has the drawback to low you page load. So, keep clean and use less advertisements to speed your load time.
How to Test Your Page Load Time?
There are many tools available to check your website page load time. Use theme today to test your page speed and check your page load performance –
A free tool by Google that analysis your website and provide full detail about your page speed and issue. This tool grades your website on a scale of 1 – 100.
Link – PageSpeed Insights
Pingdom Website Speed Test
It’s another useful free tool to test website speed. It provide useful graphs related to your website performance .
Link – Pingdom