The heart of your business success lies in its marketing. Without Marketing, many of businesses would fail. Your business may offer the best products or services in your industry, but without a proper marketing and strategy, your business may lose potential customers. For an online business or ecommerce website, we have developed a box of marketing steps.
Use Social Media Platforms
Social media is the best and low cost marketing platform for all types of business and particularly for small business owners. Social media sites are ideal for a business to find relevant audience and customers with similar needs. You can attract more customers with a strong social presence. It is the best marketplace to reach customers at no cost.
Tips to post on Social Media
- Create a social media channel plan
- Use images and videos
- Get the Attention of Influencers
- Choose the right social media platform
- Optimize the content for Your Intended Action
Create Business Blog
Regardless if you are a small business or a large business organization, blogging the an essential part of content marketing strategy. It’s a best tactic to drive more traffic by creating relevant content for your customers. Apart from this, a fresh content also useful for Search Engine Optimization (SEO). Remember, when you are adding a new blog post, it means you are indexing one more page to your website.
Tips to create an attractive Business Blog
- Write for your target audience
- Create impressive headline
- Blog regularly
- Ask readers to subscribe
- Ask for and Respond to Comments
Marketing through Email
When it comes to promoting a business, email marketing is still identified as a best practice for gaining more traffic and customers. But keep in the mind that targeting the right customers with the right message is essential to drive more sales. Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.
- Send a welcome email
- Create a newsletter according to your brand
- Send relevant & useful content
- Know & understand spamming and spamming rules